Pascal Pons

Pascal Pons

Co-founder & CTO

Formerly EPM Director at Criteo Predictive Search (Palo Alto) – PhD in Computer Science, ENS Paris graduate.

About 

Pascal Pons

Formerly EPM Director at Criteo Predictive Search (Palo Alto)

PhD in Computer Science, ENS Paris graduate

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Articles By 

Pascal Pons

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How to Compete Against Counterfeits and Cheap Imitations on Amazon?

How to Compete Against Counterfeits and Cheap Imitations on Amazon?

Learn how to protect your Amazon brand from counterfeits with practical tips, legal tools, and Amazon programs like Brand Registry and Transparency.

e-commerce
e-commerce
10
 min read
Why is Managing TACoS Important in Amazon Advertising?

Why is Managing TACoS Important in Amazon Advertising?

Learn why managing TACoS is essential for long-term success on Amazon. Discover how m19’s TACoS management tool help balance ad spend, boost organic growth, and drive sustainable profitability.

Amazon Ads
Amazon Ads
10
 min read
Net Profit Margin for Amazon Sellers: Everything You Need to Know

Net Profit Margin for Amazon Sellers: Everything You Need to Know

Learn how to calculate, benchmark, and optimize your net profit margin as an Amazon seller to maximize profitability and sustain business growth.

e-commerce
e-commerce
10
 min read