Ipone avoids cannibalization of their organic sales with m19

Earlier this year, we released a pioneer feature in the Amazon PPC landscape: Top of Search Rankings Optimizer.

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Advanced Amazon ppc strategies

Top of Search Rankings Optimizer is a feature for advanced campaign management. It was developed so you can modulate the bids on a keyword according to the organic position of your ASIN.
As a matter of fact, if you rank top of search organically, chance are low that sponsoring that product will make a difference in your conversion rate and sales.
Enable Top of Search Rankings Optimizer if you prefer the AI to ignore products that are already in the organic top of search results. It enables you to avoid cannibalization of your organic sales with sponsored sales. If your product is already in the top organic placements in a search results page, then you can choose not to sponsor it.

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👉 Avoid cannibalization between organic and sponsored sales

👉 Make a better distribution of your advertising budget

👉 Improve profit and margin

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The Ipone keyword optimization

This is exactly what IPONE chose to do for one of their best performing keywords, “nettoyant chaîne moto” (”motorbike chain cleaner”).
Ipone is the French leader for motorbike and scooter oils. It's been a specialist for high quality cleaning products and lubricants for two-wheelers. They have been selling on Amazon for a year, with their account handled by the Amazon agency Retail4Brands.

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After conducting an extended audit of their Amazon account, Retail 4 Brands recommended the Top of Search Rankings Optimizer tool to improve the performance of their Amazon PPC strategies.
Their ASIN being with high organic rank on the "nettoyant chaîne moto" keyword, they set it up on the m19 platform. Top of Search Rankings Optimizer was fired.

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Results - Amazon performance

In a few weeks:

• 📉 Bids were decreased on this keyword, so the sponsored ASIN was pushed further in search results (less cannibalization and better distribution of their advertising budget)
• 🥇 The ASIN’s overall organic rank improved
• 💰The average CPC decreased by 21%

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Image credit: Ipone