Best selling products on amazon 2024: what to sell on Amazon?

Amazon remains a highly competitive and profitable platform, ideal for entrepreneurs looking to start or expand their businesses in e-commerce. For this year, identifying products that combine high demand with low competition is essential to stand out.  

In 2023, Amazon generated $574.78 billion in net sales, a 12% increase over the previous year. The North America division leads with $352.83 billion, reflecting a 9% annual growth. The growth trend continues in 2024, driven by an increase in products sold through third-party sellers, which account for around 60% of all sales on the marketplace.  

In this article, we’ll explore some of the most popular items on Amazon and strategies to help you make informed decisions about what to sell and how to do it effectively.

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Most In-Demand Categories in 2024

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Technology and Smart Gadgets

The rise of smart homes has made connected devices a high-demand category. Products like security cameras, smart thermostats, and voice assistants continue to be considered as Amazon top selling items. Additionally, tech accessories—from headphones to high-speed chargers—are fast-moving products with low shipping costs, increasing profitability. Wearable devices, such as health trackers, are also on the rise, allowing users to monitor their physical well-being from home.

Smart plug compatible with voice assistants and security camera with mobile access.

Smart home gadgets allow users to control devices remotely and enhance the security of their spaces. These products are ideal for those seeking convenience and functionality in their daily lives.

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Health and Wellness

This sector continues to grow strongly, driven by ongoing interest in home exercise products and wellness accessories, such as resistance bands and yoga mats. Self-care items, like beauty tools and dermaplaning kits, have shown high-profit margins. Demand for these products typically increases at the beginning of the year as people aim to fulfill their health resolutions.

Set of resistance bands with different levels and a non-slip yoga mat.

The demand for home exercise products remains high, especially at the beginning of the year when many people focus on health goals.

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Eco-Friendly Products 

Consumers are increasingly valuing sustainable products, and Amazon has seen a notable rise in demand for eco-friendly items. Among them are reusable bottles, biodegradable food storage containers, and cleaning products free of harsh chemicals. The shift to eco-materials, such as stainless steel for kitchen utensils and reduced plastics, offers opportunities to attract environmentally conscious consumers.

Biodegradable food storage containers.

Eco-friendly products are on the rise, with more people opting for sustainable choices for their homes and lifestyles.

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Pet Accessories  

The pet products market remains strong. Demand for items such as interactive toys, pet cameras, and grooming products continues to grow, especially among young and tech-savvy pet owners. Additionally, natural and organic products for pets are booming, presenting a profitable opportunity within a specialized niche.

Interactive cameras and smart toys.

Pet owners increasingly value products that allow them to monitor and entertain their pets from anywhere.

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Key Strategies for Selecting Products

To ensure you choose products that maximize profitability, follow these essential steps:

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Competition and Demand Research‍

Amazon offers tools like the Product Opportunity Explorer and Best Sellers Rank, which allow you to analyze trends and measure demand within specific categories. Identifying products with high demand but low competition is ideal for getting started, and it’s advisable to avoid highly saturated product categories, which, although popular, may have tight margins or well-established competitors.

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Profit Margin Analysis‍

Opt for products with a good profit margin to cover FBA costs and Amazon fees. Larger items or those requiring special authorization can reduce profit margins, so it’s best to prioritize small, easy-to-ship products.

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Avoid Restricted and Seasonal Products‍

Some products, especially in categories like supplements or safety items, require special permits. Additionally, while seasonal products can be profitable in the short term, it’s ideal to have a catalog that maintains steady sales year-round.

Currently, Amazon Prime has over 200 million global subscribers, 71% of whom are from the United States. This benefit drives user spending, as they enjoy free shipping and access to exclusive discounts, leading to higher sales volumes for marketplace sellers.

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Make your campaign management simpler and more effective.

‍Try the m19 platform, which adjusts your campaigns in real-time and maximizes your visibility on Amazon, ensuring your products are seen by the right customers.

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How to Boost Your Strategy with Amazon FBA

Amazon FBA simplifies logistics and product delivery, allowing you to focus on optimization and marketing. Here are some tips to make the most of this service:

• Smart Inventory Management
  Maintaining an adequate inventory level is crucial. Excess stock can lead to additional costs, while low levels affect your Amazon ranking. Monitor inventory turnover and adjust based on seasonal demand and emerging trends.
• SEO Optimization on Amazon
  Visibility is key in such a large marketplace. Be sure to optimize your product titles and descriptions with relevant keywords to improve your ranking and attract organic traffic to your listings.
• Using Amazon PPC to Drive Sales
  Choose a trendy Amazon product does mean you will finally succeed in selling on Amazon. Leveraging Amazon PPC (Pay-Per-Click) advertising is key to increasing visibility and driving targeted traffic to your listings. With options like Sponsored Products, Sponsored Brands, and Sponsored Display, PPC allows you to strategically position your products in front of customers actively searching for similar items.
  
  For maximum impact, consider the following tips:‍
  • Keyword Targeting: Use specific, relevant keywords and consider both broad and exact matches to capture a wide but targeted audience.‍
  • Bid Optimization: Start with a balanced budget and adjust bids based on performance. Amazon’s advertising reports can help identify high-performing keywords and campaigns.
  • ‍Continuous Monitoring: Regularly monitor your campaigns to assess their performance and optimize accordingly. Make adjustments based on trends, competitor activity, and seasonalit.

If you have a small budget and limited experience with manual bidding, try out m19 for free.

‍We offer one of the best Amazon PPC software solutions in Europe, powered by solid machine learning. Our AI-based platform handles the complexities of PPC bidding, allowing you to focus on strategy rather than technical details.

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Conclusion

Amazon offers great opportunities for entrepreneurs looking to launch or expand their businesses in 2024. With a data-driven product selection and a solid management and optimization strategy, you can become a successful seller on the marketplace. The key lies in selecting products in high-demand categories, carefully assessing competition, and leveraging Amazon’s tools to optimize every aspect of your operation.

Thank you for reading, and happy selling!

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About the author:

Agustín Luján is a copywriter with over 5 years of experience in digital marketing, specializing in SEO content for Amazon and Ecommerce. Passionate about storytelling and strategy.

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